About · Since 2010
Every click goes home to the person who made it.
That's been the whole idea since 2010: one gorgeous little corner of the internet that shows off what vegan creators are making, then sends you straight to them.
Kathy walks you through Finding Vegan · 6 min
Made by humans
Created by Kathy Patalsky
Writer, photographer, cookbook author and the person who started Finding Vegan from my laptop more than fifteen years ago.
I built it because I loved discovering creative people online, and I wanted them to have a place where their work could be seen. I still do.
Vegan cookbook author and the voice behind Healthy Happy Life.Welcome back to Finding Vegan.
2010
Before “the algorithm,” there was community.
In 2010, before plant-based food was everywhere, Finding Vegan began as a visual discovery site for vegan recipes, blogs, products and ideas.
Creators submitted their work.We curated it.People discovered something new.And the click went back to the creator.
Thousands of people submitted their photography and recipes. What began as a small curated site grew into a global plant-based community with a huge recipe archive and more than a million followers across social platforms. But the part that mattered most was never the numbers.
Finding Vegan helped independent creators get found.
Full honesty: our old infrastructure reached the end of its road, and over 100,000 submitted posts went with it. We know that stings if yours were among them. But we built this community once from nothing — and we're doing it again, one real recipe at a time.
Re-share your recipes and be part of round two.
2010
Finding Vegan launches
2011–2014
The community grows rapidly
1M+
Social audience expands
pause
The original platform goes quiet
2026
Finding Vegan returns
“Finding Vegan is a huge driver of traffic to this website.”
“I found the best return from submitting there.”
“Did you know that Finding Vegan is the best way to share your vegan food pics? DO IT.”
“Finding Vegan is such an amazing website for food bloggers. We've seen a HUGE increase in engagement and readership. I can't say enough about this site.”
Then & now
The internet changed. The idea didn't.
Social media became the homepage and algorithms replaced browsing, so Finding Vegan went quiet. The internet is now overflowing with content, but discovering the person who actually made something can feel harder than ever.
Finding Vegan is returning to its original purpose:
beautiful work → real creators → the original source
No copied recipes.No taking ownership of someone else’s work.No trying to keep you trapped inside a feed.
A creator shares a photograph and a link. Finding Vegan helps someone discover it. The click goes back to their content.
Simple.
The photos
Real photos only.
Every photo here was taken by the person who shared it — or shared with their permission. No AI-generated photography in the feed; if a submission looks machine-made, it doesn't publish itself, it waits for a human to look.
(Illustrations are a different story — you may spot those on Kathy's blog.)
Make something beautiful?
Share it with the community — vegan, veg-curious, or just hungry, everyone's here.
Catch up on culture, recipes, cookbook drops and everyday vegan life on The Good Stuff. Curious how something works here? The FAQ.
independently created since 2010 · Los Angeles